15 Good Reasons Why you need a Website
A lot of Companies,NGO`s,Sportsclubs and Schools still wonder they need a website. Well here is 15 Good Reasons why you should have a website.
1.Promote Your Organization
A Website is the perfect tool promote your organization and to build trust with potential customers. A well developed website can convey trust and credibility of your organization making it easier for customer to buy your products and user your service
2.Promote and Sell Your Products
A website allows you to showcase your products for everyone to see. You can explain the benefits, compare it with other products, or show testimonials of happy customers that already bought the product.
3.Promote and Sell Your Services
It is hard to showcase services in a store, or office. The web allows you to introduce the service, the professionals providing the service, and how several services can complement each other.
4.Offer Service 365/24/7 (Your 24Hour Sales Consultant)
Your website can work for you business 365/24/7. The internet puts the web browser in control and even if you are not available your website will be there to sell and promote your product and services.
5.Impove your Brand
Branding is a way to differentiate your product, service or company from its competition, and create loyalty. The content of a website, its style and tools such as newsletters allow for many ways to differentiate yourself, make the visitor feel good about you, and build loyalty. If you do not do this, a competitor may snatch not only your prospects sales, but also their loyalty away from you with their website!
6.Target a Specific Market (Local/Regional,National or Global Markets)
A Website is one of the easiest tools to expand your exposure into a wider geagraphical area. If you want to move your business from just being in Cape Town to all the differnet regions in South Africa then your website allows you to that. Your website removes borders and allows you to promote and market your product and services to the Global Market.
7.Reach An International Market
If you target specific International markets it may be highly effective to design dedicated websites for them. By targeting your US customers on a “,com” site while servicing your South Africa clients with a “.co.za” site you are able to cater to the specific needs and expectations. It allows you to avoid confusion by separating different currencies, taxes, fees and prices onto different websites. You may even want to consider offering websites in different languages.
8.Your Sales Tool Outside The Office
Employees away from the office can be kept informed with a website. A new press release? A new price list? Newsworthy things happening in your industry? You can quickly post information like that on an Intranet, which is a website only available for your employees, so they can see it wherever and whenever they want. If you add features like a forum you are also able to facilitate 1-to-many communication between employees.
9.Improve Communication
Brochures and flyers only allow for a few lines of communication. A carefully crafted website can guide your clients, suppliers or employees through page after page of information. Another advantage is that you can add audio and video to these pages – something that paper communication tools cannot offer.
10.Expand Your Product OR Service Offerings – Exclusively Online
A website allows you to differentiate your product or service offerings. You may want to consider offering slightly different services online than you do offline, for instance to foster repeat visits, using it as a test market, or target different geographical areas than you do with your store or office.
11.Make your Life and your customer Easier
Websites can make you customer’s lives easier – and yours! Look at online banking, or ticket ordering. Whole new industries have emerged because people want to be able to do things themselves, from their home or office – because it is easier.
12.Email Address Forever
Let’s say that your domain name is mycompany.co.za. Using email address you@mycompany is a good way to promote your website, because people will guess your website based on the email address. And if you keep your domain name indefinitely, you will have that email address indefinitely. This is Biggest Mistake that most business do. Promote your own website not some other companies email website domain.
13.Share Basic Business Information
People use the Internet often trying to find quick answers to basic questions. What are your opening hours? Do you offer payment plans? What is your phone number or email address? These are the days of “Inquiry Marketing”; so get a website if you do not already have one, and make sure that people can actually find it in the search engines and directories.
14.Inquiry Marketing: Be Found – Period!
The consumers are more and more difficult to reach. Instead, they are in control; they are searching – on the Internet. It is inquiry marketing. Search and be found, or fail to be found and lose the customer.
15.Integrate Supply Chains
By offering your clients online ordering you are able to integrate whole supply processes. You can offer them password-protected areas with their information, such as prices, year-to-date ordering information, and more. This can be considered additional customer service, but may also be forced upon you by powerful clients or suppliers.
